3 Tips for Writing Great Subject Lines Effectively
Subject lines can spell success or disaster for email marketing campaigns – any marketer who has been around for a while can tell you that.
Be sure your write a subject line that is appropriate for the content of the email. One of the worst mistakes you can make is to have the email contradict the headline. There are shady email marketers who deliberately write a subject line that is misleading to get the reader to open the email. You can’t risk misleading them in any way. The email content needs to be just as wonderful and deliver just as much as you promise them in the subject line.
Make an effort to use these two words: “this” and “here” in your subject lines. People have been conditioned to respond to these words and will often read the email to find out what they’re referring to. Lines like “this can literally change your life” and “here’s the answer you’ve been searching for” are likely to evoke strong emotions and compel your audience to click. Fulfillment! When your readers are able to connect on an emotional level with your words, the response is much better for you. Try these power words on for size and see what an improvement they make in your open rate.
Make sure your subject line has fewer than 60 characters. Enjoy better results with short subject lines. 60 characters is allowable but it is best to keep them down to 50 or fewer. All in all, this article examines how crucial it is for you to create a subject line for your emails. Although the success of your subject line lies with what is effective for you, these suggestions will help you to test different methods to find what works. Remember, the more you experiment with your subject line, the better.
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