Internet Marketing Buzz and Popularity
You probably know how product launches work in the Internet marketing world. If not, here’s a quick introduction. A marketer creates a product essentially about how to make money online. He hits up his JV partners and negotiates to have a notice about the new product e-mailed to their lists. Seems straightforward advertising, but where it gets interesting is that the notice is not your typical ad, it’s a sequence of well engineered advertising messages that includes most of manipulation techniques there are.
It takes a few big partners and JV brokers to have an army of commission based affiliates running around all over the Internet promoting the product. So let’s see what happens when a typical prospect receives a message about a new product.
First of all, if the marketer sending the promotional email has a good reputation in the eyes of the receiver, the product is automatically receives attention. After reading the ad, a prospect goes to Google to find more information about the product, because usually the ad only contains an emotional trigger and less information. What the prospect then sees on Google comes as a shock to him as there would be thousands upon thousands results returned all praising the upcoming product. Little does he know that all this is well engineered by affiliate marketers and their Internet marketing tools. The prospect then concludes that the product must be really good and the author must be really popular. Therefore he buys the product.
While I’ve simplified the actual process involved, the outcome is that the artificial buzz created by affiliates makes a product and an author popular. I mean come one, normally you only see so much press coverage about celebrities, not some small time marketers. But during this process, a small time marketer becomes a 5-minute celebrity.
But make no mistake, there are really popular and rightfully so marketers, such as Eben Pagan, Ewen Chia or Mark Joyner, you hear about them even before you hear about their works. On the other hand, others often come to you as “wow, I must be living under a rock, this guy seems like a celebrity and I’ve never heard of him”, while all there is, is just hype.
affiliates, buzz, hype, im products, Internet Marketing, launches