The Pros And Cons of Authority Sites And Minisites
Many online marketers firmly believe that mini sites are the way to go, but there might be evidence that authority sites could hold the key to even greater success. However, Google seems to have the final say in the outcome of this type of debate. Yet recently the attention mini sites have received from Google seems to be nearing an end. Despite this, a mini site still has its place in your marketing efforts.
Each type of website, authority and mini, give you a range of options unique to each one. At times, these strategies will appear similar, though they will be operating on scales that are different. If this is a large market, then a mini site wouldn’t give you the scope to promote more than one or two products. Depending on your market, and the number of products you want to sell, you have to decide which model is more appropriate. Most people are aware of the benefits to be had by creating authority websites. It seems that Google is also backing this growing trend. But there are also plenty of other benefits for the bigger sites with regards to marketing as well as SEO.
One clear advantage of authority sites is the ability to begin ranking for different keyword phrases than you expected. It’s possible to get your site ranking very well for synonyms of your chosen keywords and phrases as well. When you see this happening, you have the option of exploring those possibilities for even better rankings. Many established authority sites see this happening to their rankings. Once again, something like this takes time to develop. Deciding whether to create an authority site or a mini site is one that may come down to how Google ranks different sites in those search results. A mini site can still give you great sales results, but you may find you spend more time trying to drive traffic to these sites. What that means is mini sites still have a purpose in a well rounded marketing plan. However, there are plenty more benefits to be had for creating a larger site as far as organic traffic goes.
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